He adds that English folk music is a "huge growth area" attracting lots of bright, new talent.
Blair Dunlop, an example of this bright new talent, has this to say about English folk. "There is a stigma that goes with English folk - the image of beardy men with tankards of ale. But the music is defined by easily accessible narratives - from mining in Durham to tales of the sea in Devon."
Apparently you need a little swagger to carry it off. And anyway, what's wrong with strong, hearty, beardy men with full tankards!
The fair is backed by Arts Council England and the English Folk Dance and Song Society.